A new report shows that Apple’s is struggling with the supply chain of LG screens as the screen developed by LG are facing some development issues. These new LG OLEDs screen will be used in the new upcoming Apple iPhones.
According to a report of the Wall Street Journal, Apple’s iPhone X is selling very poorly and the main reason behind this is due to a misunderstanding between the phone industry and Apple’s supply chain. The Apple’s second source of OLED screens are coming from LG and the screens are facing some development issues for which the price of the iPhone X is so high that many customers are not buying it.
LG is struggling to match the quality of Samsung in OLED screens and it is known to all phone industry. Earlier, Google shipped two Pixel 2 smartphone models, one from HTC and other from LG. Both the models developed serious OLED screen issues, but LG XL model was in very bad condition. Sales of both the models fall and Google made the excuse for faulty shipping.
Apple now trying to make LG as its potential OLED supplier, but the inability of the LG to master OLED displays as Samsung has done is a big issue what Apple is facing right now. The company already shipped the iPhone X with a high rate of success with using one OLED supplier in order to ensure the high-quality output.
A report says that LG was supposed to build displays for about 20 percent of the iPhone models that will come to market in future and rest of 80 percent will be equipped with Samsung OLED screens. Apple company constantly changes its suppliers due to cost, capacity, and competence and also with the demand across the various regions globally.
OLED displays sourcing are done from a limited number of manufactures. Apple has one supplier to build A-series chips, two cellular modems makers Qualcomm and Intel and other suppliers for making different components. This issue with OLED in Apple is said to be a short-term issue as Apple is looking forward to work on micro-LED in place of OLED.