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Facebook: more posts from friends and family, now in the news feeds

Facebook will show more posts from friends and family
Written by Erryn Deane

So here we have a surprise for you: Yesterday on 11th February Facebook stated to the media that it will begin to show its users more posts from their friends and family in their News Feed, a move towards a decision where we will see lesser posts and updates from publishers and brands on Facebook.

CEO at Facebook, Mr. Mark Zuckerberg wrote his company’s primary intention is no longer originally to come up with “related content” for his company’s 2 billion users, but now he wants to give importance to meaningful social interactions that benefit them with that.

Facebook will show more posts from friends and family

“We built Facebook to help people stay connected and bring us closer together with the people that matter to us,” Mark Zuckerberg wrote about this matter. “But recently we’ve gotten feedback from our community that public content—posts from businesses, brands, and media —is crowding out the personal moments that lead us to connect more with each other.”

The aforementioned announcement made by the CEO is immense for a couple of purposes:

1) It’s a contrite news for those publishers who rely on Facebook for the traffic or a company who utilizes it as a kind of necessary marketing. Facebook is very explicitly stating this kind of businesses their content and page won’t spread as far in the News Feeds, and a lot of publishers spend their time and sources creating stuff intended to do just that.

2) Facebook is right away indicating that people will possibly spend a shorter time on Facebook has to be a harsh and sad news for the investors. The more time people spend on Facebook, the more ads they consume, and the more money Facebook can make. Less time, at least on record, looks like it will correspond to less revenue.

For ages, analysts have blared Facebook for augmenting ideas by showing users content and viewpoints they have always agreed with, building a bubble mindset that some believe helped fuel the growth of several hate groups such as the alt-right. Agents of Russia benefited from this dynamic and used Facebook (as well as other outlets like Twitter and YouTube) to sow unrest in an attempt to manage the result of the U.S. presidential election.

It’s not sure, though, if the latest changes made to News Feed would begin the spread of fake news, since users will still be capable to share and receive links to stories from nearly everywhere from the planet, including conspiracy sites.

But, “We are focused on people seeing more stories from friends.” said Mark Zuckerberg.

 

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

You can also check what WIRED has to say about it…
See here

About the author

Erryn Deane

Erryn is the digital business manager for Needham Laser and The Needham Group of companies, with a wealth of knowledge in laser marking systems, amongst many other things, he has decades of experience in online development, business analysis and management.